2019 is the 70th anniversary of the founding of the People's Republic of China. The past 70 years have been full of ups and downs and have undergone tremendous changes. In the past 70 years of hard work, countless ordinary but great "dream chasers" have emerged on the land of China. They have dedicated their youth, sweat and even their lives to write a "dream chaser life" and witnessed the development and changes of the motherland.
Over the past 70 years, our home life has also undergone earth-shaking changes. From the initial three-turn-one-ring (also known as the four big items, namely sewing machines, bicycles, watches and radios) to today's new smart home trend, the hard work of countless home "dream chasers" has been condensed. In order to showcase the development of my country's home furnishing industry, China Central Radio and Television Station, China Central Broadcasting Media, and China Central Broadcasting Network organized the "Idealists·Dream Chasers" CCTV China Home Furnishing 70 Years and 70 People Tour to pay tribute to the 70th anniversary of the founding of the People's Republic of China. Foshan Tongli Ceramic Technology Co., Ltd. (Tongli TOMELY marble tiles) was selected into the first batch of enterprises to celebrate the 70-year tour of CGCG China Home Furnishing, and the company's managing director Zhang Nianchao was selected to be the first batch of entrepreneurs to celebrate the 70-year tour of CGCG-China Home Furnishing.
▲Foshan City Managing Director of Tongli Ceramic Technology Co., Ltd. Zhang Nianchao
From the "Lotus Mist Picking Festival" to the China Tile Color R&D Base, Then settle in the center of Yugong (Milan HOAA) mansion... In recent years, well-knownMarble tile brand Tongli, led by Zhang Nianchao, the "father of new marketing", has set off public opinion and attracted public attention time and time again.
"TOMELY" was founded in 2008. The original owner The company operates Jinggong environmentally friendly composite stone (composite stone) and has become the top three company in the composite stone industry within two years. In 2010, based on the business philosophy of "environmental marble", we focused on the research and development of marble tile categories, with sales targets doubling for five consecutive years. TOMELY is currently one of the few brands in the industry that insists on "screen jump printing". Speaking of the unique ceramic technology of "screen jump printing", it not only overcomes the shortcomings of traditional screen printing of each brick having the same color, but also makes the colors more vivid and rich, restoring the texture, layering and texture of natural stone. Realism.
▲Tongli Marble tile process profile
Of course, good products cannot be separated from good marketing. I have to mention Zhang Nianchao, the current managing director of TOMELY marble tiles and known as the "Father of New Marketing". He is also a visiting professor and professional manager of Jingdezhen Ceramics Institute. He has been engaged in the ceramic industry for nearly 20 years. In 2018, he joined the Tongli Marble Ceramics Co., Ltd. in the "Tongli Sharing Plan". He has pioneered the star signing model in the ceramic industry and created the dealer PK model, etc., providing new marketing models for the industry.
After Zhang Nianchao joined Tongli TOMELY, "Tongli TOMELY" was implemented Strategic transformation, comprehensive upgrade of marketing, committed to building China's "leading brand of stone pattern ceramic tiles". In Zhang Nianchao’s view, ceramic tiles are an indispensable decoration for home life. “The fast-paced life and the increase in commercial space have made people more and more stressed, so we don’t want our homes to be decorated like a business.” Zhang Nianchao said, Colorful tiles are the trend of the future.
In addition, the problem of product homogeneity is particularly serious in the ceramic industry. In this regard, Zhang Nianchao said that what Tongli TOMELY needs to do is not to be blind and respond calmly, "What we have to do now is to straighten out the brand development first, and then start to solve product problems. The homogeneity of products is something that no company can achieve." "As for future goals, Zhang Nianchao said: "By the end of 2019, our products will become leading level."
▲Tongli Marble tile modern tile production base
Up to now, Tongli has a production base covering an area of nearly 300 acres, 4 modern ceramic production lines, and a daily production capacity of 45,000 square meters. Mi, Tongli also has more than 60 national patented technologies for inventions, and has won more than 50 awards including "Top Ten Ceramic Brands", "Consumer Trusted Brand of the Year" and "High-tech Enterprise". Tongli has nearly 400 franchised dealers across the country, and has brand flagship stores in cities such as Toronto, Ottawa, and New York in North America. Its products are exported to more than 60 countries and regions such as Italy and Germany, and has become a member of the Greenland Group and Evergrande Group. , Xinhe Group, Zhengshang Real Estate, Red Star Macalline and other project strategic partners and suppliers.
