On the occasion of the 70th anniversary of the founding of the People's Republic of China, the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce launched a selection and commendation event for outstanding builders of the socialist cause with Chinese characteristics in the home furnishing industry. After many rounds of screening, He Qian, Chairman of Jinyitao Group, was awarded the title of “Outstanding Builder of the Home Furnishing Industry of Socialism with Chinese Characteristics”. This is not only an affirmation of Jin Yitao's current achievements, but also injects confidence into the current situation of China's home furnishing industry.
Since 2004, Mr. He Gan, chairman of Jinyitao Group, has led the company to strive for the first place in the wave of reform and opening up, and has rapidly emerged as a leader in high-end brands in the industry. In 2019, Following the “Belt and Road” national strategy, we went to Malaysia to open a production base, officially entering a new stage of internationalization. 15 turbulent years have honed He Gan's excellent business operation capabilities and bold and innovative entrepreneurial spirit. He is well-deserved for the title of "Outstanding Builder of the Home Furnishing Industry of Socialism with Chinese Characteristics".
He Gan is currently the chairman of Guangdong Jinyitao Ceramics Group Co., Ltd. and an outstanding corporate leader. He has been awarded the "Asia Management Innovation Figure Award", the National "Outstanding Leadership Achievement Award" and other honors. He is also the President of Foshan Hubei Chamber of Commerce, Executive President of Foshan International Chamber of Commerce, Visiting Professor of Jiangxi Jingdezhen Ceramics Institute, Vice President of the Building and Sanitary Ceramics Professional Committee of the China Ceramic Industry Association, Executive Director of the China Building and Sanitary Ceramics Association, and Expert of the Guangdong Decoration Industry Association. He is a senior consultant of the group and a ceramic economic development consultant of the Jingdezhen Municipal People's Government. He is recognized as one of the "marketing wizards" in the Chinese ceramic industry.
The more you come into contact with He Gan, chairman of Jinyitao Group, the more you can discover his personality charm. From 2004 to 2019, He Gan led Jinyitao through 15 years, allowing Jinyitao to grow from a small brand to a well-known Foshan famous brand enterprise. In product positioning, technology research and development,In terms of marketing methods and quality assurance, He Gan dares to be the first, is determined to innovate, and interprets Foshan's entrepreneurial spirit with practical actions. He said, "To be a ceramic brand, you must be a leader and become a leading enterprise."
▲ He Gan, Chairman of Jinyitao, was interviewed by a reporter from Xinhua News Agency
As a pioneer in marketing in the ceramic industry, He Gan has successively created a variety of new marketing models such as sports marketing, celebrity marketing, and designer marketing. From 2016 to 2019, in order to To strengthen the designer channel business, He Gan has created a number of designer channel marketing activities such as Enjoy City Texture, International Design Texture Tour, Master's Appointment Texture Tour, etc., rapidly setting fire to the land of China, conquering cities and villages, and bringing relief to the dull era. Bringing thunderous bursts. Since then, a golden flag has fluttered in the wind in China's architectural ceramics market, attracting everyone's attention.
▲ Antique Brick Research Center of China Building and Sanitary Ceramics Association, China Ceramics Industry Association Unveiling Ceremony of Antique Brick Research Institute
In 2019, Guangdong Jinyitao Ceramics Group Co., Ltd. was selected as the first batch of enterprises in the 70-year tour of 70 people of the China Home Furnishing Group. He Gan was selected as the first company of the 70 people in the 70-year tour of the China Household Group. batch of entrepreneurs. In an interview with a reporter from CCTV, He Gan shared Jin Yitao's growth trajectory over the past 15 years and his personal entrepreneurial story.
▲ He Gan, Chairman of Jinyitao Group, was selected as one of the 70 CCG China Home Furnishing Companies 70 people visit the first batch of entrepreneurs
He Gan led Jin Yitao along the way, with endless excitement and miracles. From the first company to propose an overall solution for ceramic tile space; to the first company to introduce sports marketing; to the first company to open an exhibition hall; to the first company to launch star president signing marketing activities, to the Antique Brick Research Center of China Building and Sanitary Ceramics Association, China With the establishment of the Antique Brick Research Institute of the Ceramic Industry Association, Jin Yitao is exploring, improving and making progress every step it takes.
Since the founding of the People's Republic of China 70 years ago, our home life has undergone earth-shaking changes. From the original three turns and one ring (also known as the four big items, namely sewing machines, bicycles, watches and radios), Today's new trend in smart homes has condensed the hard work of countless home "dream chasers". On the occasion of National Day, let us pay tribute to every unknown hero who sweats for the motherland! It is their dedication that brings us closer to the Chinese dream.
