This website’s reporter Li Zhu said that the Guanzhu brand on December 7 was full of vitality and energy. The theme is "New Momentum, New Settlement, New Height-Guanzhu Ceramics 2020 Dealer Conference" was held grandly at the China Pearl Hotel. On the afternoon of the same day, Guanzhu brand spokesperson Angelababy, Miss Asia, the next stage brand strategic partner, and well-known Japanese design celebrities jointly witnessed its brand upgrade conference.
Ye Delin, Chairman and President of New Pearl Ceramics Group
Event site< /span>
Ye Delin: New Pearl is willing to create a win-win future with partners from all walks of life
Ye Delin, Chairman and President of Xinmingzhu Ceramics Group, Peng Xinfeng, Vice President of the Group and Director of the Production and Marketing Committee, Ye Yongkai, Vice President of the Group, Deng Yong, Vice President of the Group and General Manager of the Marketing Management Center, Liang Wangjuan, Chen Xianhui, Jian Runtong, and Hong Wei, Vice Presidents of the Group , Wei Qian, Li Lielin, advisor to the chairman of the group, Xie Zelin, deputy general manager of the group marketing management center and general manager of the first marketing center, Chen Fujun, deputy general manager of the group marketing management center and general manager of the second marketing center, deputy general manager and general manager of the group marketing management center Li Rurang, general manager of the third marketing center, Li Ying and Gao Song, deputy general managers of the group, Li Yao, group marketing director and marketing director of Guanzhu Ceramics, as well as leaders of various line departments of the New Mingzhu Group and Guanzhu brand marketing personnel from all over the world and Dealers from all over the country attended this event.
Thousands of people sang the new pearl togetherAfter the corporate song, Ye Delin took the lead in delivering a welcome speech, while Peng Xinfeng and Deng Yong gave keynote speeches respectively.
In his speech, Ye Delin emphasized that New Pearl is willing to work together with colleagues from all walks of life, especially partners, to achieve win-win progress and create a better future. He said: "Xinmingzhu has the strength, confidence, and methods to work together with its dealer colleagues and partners to overcome the difficulties, create a new future for us, and create brilliance together!"
According to Chen Xianhui, vice president of New Pearl Group, the new retail Internet integration platform that New Pearl started building in 2016 - "Pearl Home" has also been successfully promoted nationwide, with its self-built team and independent research and development platform system. The company's thinking always revolves around the concept of "sharing and altruism" and always adheres to the core idea of leading its dealers to transform, upgrade and move forward together. It finally achieved a breakthrough and received good feedback. Currently, more than 500 terminal stores are using it and obtaining good feedback information, which has truly helped dealers transform and upgrade and empower terminals.
Peng Xinfeng, Vice President of Xinmingzhu Ceramics Group and Director of the Production and Marketing Committee
Deng Yong, Vice President of New Mingzhu Ceramics Group and General Manager of Marketing Management Center< /p>
Peng Xinfeng gave a keynote speech on "Smart New Products·Enabling New Marketing" at the conference. In her speech, she made a detailed deployment of the 2020 New Pearl Ceramics product strategy. She emphasized: "There is no eternal enterprise, only an 'enterprise of the times'. In terms of product research and development in the future, we must comply with the needs of new consumers, from decoration to Breakthroughs in sexual and functional functions can truly solve problems such as heating, freshness, anti-skid, and urban greening functions. This will be a brand new blue ocean of the market." Deng Yong made a speech on "Innovative Breakthroughs and Win the Future" for the marketing work of the operation management center. The special report clarifies the marketing management strategy for 2020 from aspects such as how to manage and develop brands and channels, product differentiation and innovation, brand building and publicity, service and team building management. General Manager Deng pointed out in the report: "The future has come, and time waits for us not. InIn this era where challenges and opportunities coexist, we will firmly join hands with everyone and work hard towards the goal! ”
Trendy brand-Guanzhu Ceramics Promotional Poster
Guanzhu Ceramics Brand Upgrade Conference and Angelababy Meeting Trend is Coming
What set the audience ablaze was the 2020 Guanzhu Ceramics Brand Upgrade Conference and Angelababy Meetup in the afternoon. At the brand upgrade conference, not only did two heavyweight Japanese designers, Japan's well-known new generation interior designer, Wu Shengren, the designer of Ginza Tsutaya Bookstore, and Japan's VMD well-known designer Keiji Odaka share the theme, there was also Miss Asia. and Angelababy came to the scene to help out.
NO1. Trend is an attitude
“Trends never disturb the status quo
With the passage of time
Changed with the changes in public aesthetic pursuits
Maybe it will come back
But it will be in a new attitude
Sweeping this trend again
Tell us: it never stops and never leaves! ”
As the opening statement of Guanzhu’s upgrade to a trendy brand, Guanzhu brand starts its brand upgrade journey with a trendy attitude.
Event site
Ye Delin, Chairman of Foshan Federation of Industry and Commerce, Chairman and President of New Pearl Ceramics Group, Dr. Yin Hong, Senior Advisor of China Building and Sanitary Ceramics Association, Secretary-General of Foshan Ceramics Industry Association, President of Taocheng Newspaper and General Manager of Foshan Taolian Technology Li Xinliang, a well-known Japanese new-generation interior designer and designer of Ginza Tsutaya Bookstore, Wu Shengren, famous Japanese VMD designer Keiji Otaka, Vice Chairman of Miss Asia Greater China and Executive Director of Lion Public Relations Fan Peng, Vice President of New Pearl Ceramics Group Peng Xinfeng, director of the Production and Marketing Committee, Ye Yongkai, group vice president, Deng Yong, group vice president and general manager of the marketing management center, Liang Wangjuan, Chen Xianhui, Jian Runtong, Hong Wei, Wei Qian, group vice presidents, Ye Yongjian, secretary of the group's board of directors, deputy general manager of the group's marketing management center Xie Zelin, general manager of the first marketing center, Chen Fujun, deputy general manager of the group marketing management center and general manager of the second marketing center, Li Rurang, deputy general manager of the group marketing management center and general manager of the third marketing center, Li Ying and Gao Song, deputy general managers of the group Li Yao, group marketing director and marketing director of Guanzhu Ceramics, as well as leaders of each line department of the group, family members of Guanzhu brand dealers across the country, more than 40 media friends, and Angelababy fans, all witnessed the "trendy" of Guanzhu brand. "A journey of change.
Xie Zelin, Deputy General Manager of the Marketing Management Center of New Mingzhu Ceramics Group and General Manager of Guanzhu Brand
Xie Zelin said in his speech: "As a post-90s brand, we are as daring as many post-90s generations. On the major milestones of brand development, we remain firm in our original aspirations, advance with the times, and resonate with users. I have I have confidence and hope that you will give more support and expectations to Guanzhu, and jointly develop and witness the trend of Guanzhu leading the trend. ”
Li Yao, Marketing Director of New Mingzhu Ceramics Group and Marketing Director of Guanzhu Ceramics< /p>
Li Yao focused on Guanzhu Ceramics itself, and expressed in the form of a self-narration that Guanzhu, as a standard post-90s generation, does not have the anxiety of about to retire for the third year, but welcomes the new generation with an open mind. Position yourself as the crown jewel of trendy products and release your trendy attitude from five aspects: product, design, service, marketing and communication. He said, “I (Guanzhu Ceramics) am 26 years old.I don't like to stay the same and prefer to create new things and reshape the rules. My trend will never fade away with the passage of time. ”
NO.2 Crown and Pearl Trend VS Today’s Top Design Trend
The trend of Guanzhu is not only an attitude towards life design, but also a visible and perceptible degree of participation. In the face of the trendy new generation pursuing quality life, Guanzhu invited Wu Shengren, a well-known new generation interior designer from Japan and designer of Ginza Tsutaya Bookstore, and Keiji Otaka, a well-known Japanese VMD designer, to share their design concepts and join hands with Guanzhu to create More touch points connect consumers’ senses, replacing simple information push with three-dimensional sensory experience, so that consumers can get a comprehensive sensory and emotional experience.
Miss Asia
Angelababy comes to help in person
NO.3 Miss Asia and Angelababy came to help and were popular
Upgrade conference site, Miss Asia’s departureThe show and Angelababy’s personal visit pushed the Guanzhu brand’s upgrade ceremony to a climax.
Following the wonderful Miss Asia catwalk, the signing ceremony between New Pearl Ceramics Group and Lion Public Relations Media was held grandly. It is reported that in 2020, a group of Asian goddesses will join hands with Guanzhu to inject a youthful and trendy atmosphere into the terminal sales and promotion of Guanzhu Ceramics. Their joining will inject more youthful trendy atmosphere and atmosphere into the brand, and also create a new atmosphere for consumers. A more attitudinal shopping concept and experience.
As the highlight of the event, Angelababy’s on-site fan meeting and interaction with Guanzhu brand undoubtedly added color to the brand upgrade. As the brand spokesperson of Guanzhu Ceramics, Angelababy also expressed her love for Guanzhu Ceramics. She affirmed and recognized the brand's upgrade to a trendy brand, and also expressed her appreciation for the "trendy brand" direction of Guanzhu Ceramics's upgrade. Be confident.
“I don’t like to stay the same, I prefer to create something new and reshape the rules. My trend will never fade away with the passage of time.” - 26-year-old Guanzhu Ceramics is about to reshape the rules and trigger the trend with the concept of trendy brands. New thoughts on trends for those born in the 90s and even the 2000s.
The event came to an end with everyone's reluctance and rethinking of their attitude towards trendy brands. However, after the upgrade, Guanzhu Ceramics will embark on a long voyage again with a new fashion brand attitude.
