China Ceramics Network News On January 4-5, the 2020 Dongpeng Ceramics National Dealer Summit was held grandly in Foshan. Dongpeng Holdings Chairman He Xinming, President Gong Zhiyun, Ceramics Division President Wu Wenxin, Domestic Market Vice President Zhang Xiocai, Domestic Distribution Vice President Cha Yonggen, Domestic Engineering Vice President Du Yuchang, Domestic Direct Sales Vice President Zhang Yingguang and other company executives and Thousands of dealers across the country gathered together to review the past and plan for the future. At the same time, Dongpeng Ceramics' two new products in 2020, "Healthy Brick Home" and "World Impression" products, were grandly released.
△2020 Dongpeng Tile National Dealer Summit Grand Scene
△"World Impression" Dongpeng Ceramics 2020 New Product Launch Conference
△Dongpeng Ceramics Healthy Brick Home | Dongpeng Ceramics 2020 New Product Release
2020 is a year when Dongpeng keeps pace with the times and makes breakthroughs in channels. When new consumer groups rise, new trends continue to emerge, and when the channel operating environment has undergone tremendous changes, Dongpeng will take the initiative to expand channels.
△He Xinming, Chairman of Dongpeng Holdings
Mr. He Xinming, Chairman of Dongpeng Holdings, gave a high-level summary of 2019 with the five key words of "severe winter, adapting to changes, working hard, performance dilemma, and gaining momentum". He also said: In 2020, we must not forget our original aspirations, keep our mission in mind, bravely climb to the top, and continue to carry forward the Dongpeng spirit of "living on this and being good at this". Manufacturers are united, united, and forge ahead to create a better future. !
△Gong Zhiyun, President of Dongpeng Holdings, delivers a speech
Gong Zhiyun, President of Dongpeng Holdings, delivered an opening speech at the annual meeting. Although the external environment in 2019 was harsh and harsh, due to the joint efforts and hard work of the Dongpeng family, we achieved breakthroughs against the trend and achieved gratifying results. Mr. Gong spoke highly of the past year focusing on "product innovation, channel breakthroughs, model innovation" and other work. In 2020, as long as we manufacturers are united, united, forge ahead and work together. We will definitely achieve ""Centennial enterprise, world Dongpeng" vision.
△Wu Wenxin, President of Dongpeng Holdings Ceramics Division
Wu Wenxin, President of Dongpeng Holdings Ceramics Division, shared the current status of the industry with dealers on the theme of "Comprehensive Attack, Growth Against the Trend" and interpreted the rapid growth of "hardcover, large package, and designer channels". In 2020, Dongpeng must have the courage to change and lead in products. Through large markets and careful farming, we can ensure profitability, rebuild confidence, product promotion and brand communication. Put "customer-centric" into practice, manufacturers work together as one, and create great results together!
△Zhang Xiancai, Vice President of Domestic Market of Dongpeng Ceramics Division
Zhang Xiocai, Vice President of Domestic Market of Dongpeng Ceramics Division, summarized 2019 and planned for 2020 with the theme of "Channel Breakthrough and Comprehensive Attack". Analyze channel breakthroughs based on the three dimensions of marketing upgrade, product upgrade, and market upgrade, and propose in the 2020 plan that Dongpeng will make channel breakthroughs from four major channels and one major product direction to achieve the performance goals for the new year.
△Cha Yonggen, Vice President of Domestic Sales of Dongpeng Ceramics Division
Cha Yonggen, Vice President of Domestic Distribution of Dongpeng Ceramics Division, shared the theme of "Comprehensive Attack on Active Marketing", pointing out 6 key tasks of deepening retail channels in 2020, and empowering through five channels, active marketing standards, etc.; leadership The marketing team is customer-centered and value-creating. It is concerned about customers' needs and goes all out to complete all tasks.
△Su Rong, General Manager of Domestic Market Center of Dongpeng Ceramics Division
Su Rong, general manager of the Domestic Market Center of Dongpeng Ceramics Division, shared the theme of "Breakthrough Against the Trend and Fly in the Wind". He emphasized the importance of brand. As a dealer in the ceramic industry, it is very important to choose a "brand"! His understanding of brand is "symbol, value and trust". And reviewed the work results in 2019 from aspects such as brand building, reputation building, new product promotion, training system, training empowerment, and store image. The 2020 brand empowerment plan will vigorously support terminals and enhance Dongpeng's brand influence, word-of-mouth communication, product promotion, and sales conversion.
The designer channel has been a battleground in the building materials market in recent years and is a key channel to win high-end customers. Designer channel Ou Gangcheng said: In 2020, it will work with domestic and foreign design masters to conduct in-depth cooperation on "co-branded products + joint promotion" ” to create products with stories.
As a new type of decorative material, slate not only creates a new fashion for home furnishings, but Tan Yong of the slate operation center mainly introduced the work plan of the 2020 Dongpeng slate operation center, and also launched four major product series: Dongpeng slate Decoration, Dongpeng slate home furnishing, Dongpeng slate furniture, Dongpeng slate craftsmanship.
When engineering customers put forward higher requirements for personalized products and exclusive services, how will engineering channels seize opportunities and meet challenges in 2020? Distribution engineering channel horse power gave a speech focusing on the five major business designs. Through the transformation from product thinking to user thinking, he formulated industry solutions and achieved engineering product upgrades.
Fully packaged packages have also become a decoration choice for more and more people. How to seize the opportunity and let the large package channel break through and lead. Liu Conglin of the large package channel said: An efficient service system and solutions will be established in 2020 to protect the rapid development of the large package channel.
War Game Deduction Peak Showdown
War game deduction is an ideal tool for enterprises to test new strategies and important business construction. It can effectively strengthen our understanding of the market environment and our own strengths and weaknesses, improve our ability to scientifically formulate business strategies, and help dealers and families across the country make decisions. Plan it right and develop a successful business strategy.
△Dongpeng Tile Dealer Summit War Game Deduction Sharer
This time, five excellent Dongpeng dealer units from Shishi, Nanchang, Ningxiang, Guilin, and Shenzhen were specially invited to summarize and analyze from multiple perspectives: the market, competitors, and their own analysis. After the sharing, the best sharer was selected through on-site voting. Congratulations to the Guilin Dongpeng dealer for winning the best sharer with the highest number of votes and receiving a Huawei Mate30 mobile phone. Wu Wenxin, President of Dongpeng Holdings Ceramics Division, performed the war game Champion awards.
△Wu Wenxin, President of Dongpeng Holdings Ceramics Division
Photography for awarding awards to the war game champions
Pay tribute to climbers and honor Dongpeng people
2019 Dongpeng Tile Dealer Award Ceremony
We are all strivers, we are all dream chasers. The year 2019 is the 70th anniversary of the founding of the People's Republic of China. In the past 70 years, we have overcome all obstacles and endured hardships. With the rise of major brands, Dongpeng has upgraded its research formats, service models, and experience models over the past 47 years, from opening a new era to opening a new era. era. "Dream with the country" is persistence and belief. Dongpeng people run hard and are fearless. A total of 9 awards were awarded at the 2019 Dongpeng Tile Dealer Awards Ceremony, honoring 75 outstanding dealer units and individuals across the country. At the same time, the 2019 gold, silver and copper dealers received gold medals worth 10,000 to 30,000 yuan respectively. This year's awards ceremony added a red carpet session to allow the Dongpeng family to feel their highlight moments and glory.
△2019 Dongpeng Tile Dealer Award Ceremony·Glory Time
After the awards ceremony, the Dongpeng family banquet kicked off in a warm and touching video. The Dongpeng Family Banquet is divided into three major chapters: "Warm Dongpeng", "Infinite Vitality", and "Peng Ran's Heartbeat". The programs are innovative and interesting. They are created by employees and include songs about "Brick Mover Alliance". Peng II's "Peng Young" showcased the Mood for Love and the wonderful dance performance, which made the audience applaud and cheer.
Looking to the future, Dongpeng faces both challenges and opportunities. The entire ceramic industry is being reconstructed, and only through great breakthroughs can there be great achievements! At this historical turning point, we must seize the opportunity, strengthen our confidence, and move forward courageously! Dongpeng has not forgotten its original aspirations for 48 years. Strategically, it has persisted in reform and unswervinglyPersevere in innovation and continue to carry forward the corporate spirit of "living on this and being good at it". Let us unite as one and forge ahead to jointly create a new era of rapid development for us and create a better new future together!
(This article is provided by the enterprise)
