What will Hengjie and NetEase Home bring this time?
In 2020, the new IP "Quality Beauty China" breaks out of the industry. As the representative of the new domestic brand of sanitary ware, Hengjie takes the revitalization of "domestic products" as its own responsibility and adheres to the original intention of "quality and beauty". It hopes to help new domestic products speak out with its superior quality, demonstrate the power of design with the beauty of Chinese texture and ingenuity, and realize the most beautiful life. Tribute to the great beauty of China.
To this end, in the first half of 2020, Hengjie teamed up with NetEase Home to launch the "Quality Beauty China·Design Open Class", which used live lectures by celebrities and cloud interaction to detonate the design circle and attract more than a thousand designers. Chasing stars online.
In the second half of the year, "Quality Beauty China" will be upgraded again. The "Quality Beauty China·Looking for First-Class Beauty" city experience tour is about to kick off. It will include on-site visits to the latest design landmarks, in-person explanations by leading celebrities, and gatherings with urban pioneers. , jointly initiate a dialogue on contemporary aesthetics.
A journey of life and design is underway. On July 29, Suzhou, the first stop of the "Quality Beauty China·Looking for First-class Beauty" city experience trip!
Enter Park Hyatt Suzhou and appreciate the ancient charm and modern style
On July 29, the first stop of the "Beautiful China·Looking for First-class Beauty" urban experience tour will be held at the Park Hyatt Suzhou.
As the top brand of Hyatt Group, there are currently 9 Park Hyatt hotels in Greater China; and the Suzhou Park Hyatt Hotel invested by Golden Mantis has also become the 45th Park Hyatt hotel in the world.
As the first independent hotel of Golden Mantis, its interior space is designed by the American HBA Hotel Design Company, a subsidiary of Golden Mantis, and Golden Mantis relies on many years of decoration experience to perfectly present the design. The elegant style of the traditional Suzhou-style mansion interprets the architectural charm of Suzhou's coexistence of history and modernity with vibrant contemporary design.
Park Hyatt Suzhou
So, how was this elegant yet unique “benchmark” in the hotel industry created? Hengjie joined hands with NetEase Home Furnishing to specially invite Ji Chunhua, vice president of Golden Mantis, and Dong Xiaoqian, director of soft furnishing design of Golden Mantis, to visit the Park Hyatt Suzhou to interpret and share on the spot, and start a luxury hotel design teaching tour on the spot.
At the same time, the organizers also invited more than 40 designers from the Suzhou area to start a dialogue on urban aesthetics in the name of architecture. When fashion design collided with Suzhou Wu culture, what happenedWhat magical chemical inductions are there? Go and listen to the insights of Suzhou designers.
Design Speaker
Ji Chunhua, Vice President of Golden Mantis
Dong Xiaoqian, Design Director of Golden Mantis Soft Decoration
Hengjie joins forces with design experts to launch the city’s “search for beauty”
Suzhou is the first place for the 2020 "Quality Beauty China·Looking for First-Class Beauty" urban experience tour, and it is also the place where thousands of years of ingenuity have been passed down. In the thousands of years of tradition and innovation, it has always adhered to the spirit of craftsmanship, showing natural elegance and magnanimity.
This coincides with Hengjie’s 22-year focus on quality first. In innovation, with nearly a thousand hard-core patents, we support high-quality new domestic products with profound technology and strength; in inheritance, we shoulder the mission of revitalizing domestic sanitary ware brands and "protect" thousands of families with elegant and exquisite oriental aesthetics.
"Beautiful China·Design Open Class" Six Anchors and Masters
In 2019, Hengjie demonstrated the strength and charm of the new domestic brand of sanitary ware with the "Top Trend" product; in 2020, Hengjie upgraded again and launched the "Hengjie Online" 24-hour remote troubleshooting service, with more than 100 new products This "One Product Guard" series of products brings a new experience in bathroom space and home life through high-quality products and services, and redefines quality bathroom life with "One Product for Ten Thousands of Homes" to fulfill its promise to thousands of Chinese families.
At the same time, the new IP jointly created by Hengjie and NetEase Home Furnishing - "Quality Beauty China", has achieved perfect online and offline continuity from the national attraction of online open design classes to the urban fission of offline experience tours.
"Quality" moves forward all the way, continuing the original intention of "the beauty of Chinese texture and craftsmanship". Based on the craftsmanship of the "Design Open Class", the "Looking for Beauty and the First Product" will be innovatively launched. Invite big names to explore Yipin architecture, taste Yipin design, and tap into the ingenuity and innovation in the city. Hengjie will also connect with many cities across the country.Design power, work together to build the beauty of quality.
More than 100 products of the "Yipin Guardian Series" are launched collectively
This time, starting from Suzhou and starting from quality inheritance, the city's "Looking for Beautiful Products" launched by Hengjie and NetEase Home has officially kicked off.
At 13:30 on July 29, the first stop is to meet at the Suzhou Park Hyatt Hotel for the Hengjie × NetEase "Quality and Beauty in China·Looking for the Best Beauty" city experience trip.
(This article is provided by the enterprise)
