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There are many opinions circulating about the rank or realm of a company.
For example, "First-rate companies sell standards, second-rate companies sell patents, third-rate companies sell products", "First-rate companies set standards, second-rate companies make brands, third-rate companies make products", "Third-rate companies sell labor, second-rate companies sell products, first-class companies Enterprises sell technology, first-rate enterprises sell standards", "Third-rate enterprises sell products, second-rate enterprises sell technology, first-rate enterprises sell patents, and super-first-rate enterprises sell standards and brands" and so on.
But no matter which way you say it, it is inseparable from the word "standard". Selling standards or setting standards are what the highest-ranking companies should do.
So what are standards?
The so-called standards are unified regulations on repetitive things and concepts. They are based on the combination of science, technology and practical experience. They are agreed upon by relevant parties, approved by the competent authority, and released in a specific form as a joint compliance. principles and basis.
According to the scope of application, my country's standards are divided into four levels: national standards, industry standards, local standards and enterprise standards.
What do standards do?
From a macro perspective, standards are an important means for the government to regulate the economy, an important basis for all walks of life to strengthen management and establish a modern enterprise system, and a necessary condition for modern large-scale production. Standardization can standardize social production activities, standardize market behavior, lead economic and social development, promote the establishment of the best order, and promote the mutual technical coordination and cooperation of related products...
Foshan, for example, has seen the importance of standards for enterprise development. In the past two years, it has pioneered the cultivation and identification of leading enterprises in subdivided industries in the country. 498 companies have been recognized as leading enterprises in subdivided industries and have led or participated in the formulation and revision of international standards. The number of national, industry and local standards ranks first in Guangdong prefecture-level cities. As of 2019, the product standards of 32 companies have been recognized as industry standard leaders, ranking among the top prefecture-level cities in the country.
From a micro perspective, standards are conducive to technological progress of enterprises and are important for the survival and development of enterprises.The technical basis for development. Enterprises can create golden business cards for publicity by hosting or participating in the formulation of standards or promoting standardization. For example, the name and standard number of the company that hosts or participates in the formulation of standards can be displayed on advertising or product packaging, which is conducive to increasing the number of customers (dealers, etc.), The recognition of products or services by consumers and the general public will enhance the brand's visibility, reputation and influence; demonstrate stronger competitiveness in the market expansion and project bidding process; enjoy the government's encouragement and support for corporate standardization and good behavior Relevant preferential policies or incentives and subsidies; provide extra points for applying for recognition as a national high-tech enterprise; lay a solid foundation for the development of new materials, new equipment, new products, new technologies, new construction methods, etc.; raise the competition threshold and reduce low-price competition. Enterprises are facing dimensionality reduction attacks...
In short, whoever can win the standard in the industry can win the dominance of the industry and be more easily recognized by the market. If an enterprise can host or participate in the formulation of standards, it at least means that the enterprise has reached a high level in this industry or a certain field of this industry, which can improve its influence and authority inside and outside the industry.
Take the building ceramics industry as an example. The birth, development and brilliance of every new category are inseparable from the promotion of product standards.
For example, marble tiles. This category came into being in 2009 and developed in 2015. The building ceramics industry introduced the first marble tile standard "Marble Tile 7-Star Standard". This standard has had a profound impact on the development of marble tiles and has become an important criterion for consumers to purchase marble tiles.
Another example is negative ion tiles.
This category was pioneered by Tete Negative Ion Tiles in 2004. Ceramic tiles use tourmaline, a natural mineral raw material, and use related technologies to stimulate water molecules in the air, thereby generating a large amount of air negative ions to degrade PM2.5, PM10, formaldehyde, toluene, etc. in the air, and remove formaldehyde, remove odors, Purifying the air),It has gone through 16 years so far and has become one of the ceramic tile categories with the longest life cycle. In recent years, it is second only to large slabs and rock slabs in terms of popularity. The representatives of functional ceramic tiles have been "involved" by many "three noes" small ceramic companies with no patents, no standards, and no testing in the form of "skimming the ball" and "fishing in troubled waters." Especially after experiencing the sudden COVID-19 epidemic in 2020, it has become even more popularFavored by consumers who are increasingly concerned about health.
When consumers buy negative ion ceramic tiles for decoration, they must also refer to product standards. When it comes to the product standards of negative ion ceramic tiles, we have to mention the group standard of "Ceramic Tiles that Can Induce Air Negative Ions" span style="color:#2980b9">The industry standard of "Negative Ion Functional Building Interior Materials" and the national standard of "Interior Decoration Material Selection Evaluation System". It is reported that the founder and inventor of negative ion ceramic tiles - Tete negative ion ceramic tiles are participants and promoters in the formulation of these three major standards.
Specially participated in the certification: "Ceramic tiles that can induce air negative ions"< /span>
In this regard, Chen Huan, president of the Guangdong Ceramics Association, said at the 2018 "Special • Peak Discussion on Negative Ion Tiles: Ceramic Purification Theory": Tedi Negative Ion Ceramics, as the first company to launch negative ion ceramic tile products, is one of the companies with the most say in this category in the industry.
Special participation certificate: "Negative Ion Functional Building Interior Materials"
At the 2018 "Ceramic Tiles that Can Induce Air Negative Ions" association standard review meeting, Miao Bin, executive vice president of the China Building and Sanitary Ceramics Association, said: There is no standard for negative ion ceramic tiles in the world. Since last year The association conducted a comprehensive inspection of the industry,Finally, a special company that is at the forefront of negative ion technology and environmental health research was selected as the bidding unit. Correct guidance is needed for both enterprises and consumers. This is a manifestation of responsibility for consumers. Only by establishing standards can it contribute to the development of the negative ion ceramic tile market.
Special participation certificate: "Interior Decoration Material Selection Evaluation System"
On March 15, 2020, the group standard "Ceramic Tiles that Can Induce Air Negative Ions" approved by the China Building and Sanitary Ceramics Association was released and implemented; September 7 On the same day, that is, yesterday, Special Negative Ion Ceramics held a cloud conference of "Ceramic Tiles that Can Induce Air Negative Ions".
The introduction of this standard means that the era of no standard for negative ion tiles is over. In the future, not all tiles can be called negative ion tiles, and not all tiles named negative ion tiles are real negative ion tiles, so that consumers can rest assured. Choose negative ion ceramic tiles.
I believe that with the finalization and gradual popularization of the three major standards "ceramic tiles that can induce air negative ions", "negative ion functional building interior materials" and "interior decoration material selection evaluation system", people will increasingly pay attention to home health. , the development path of negative ion ceramic tiles will become wider and wider, and consumers will truly enjoy the healthy home life brought by negative ion ceramic tiles.
Author: Chan Can
