Part One:
The epidemic outbreak in 2020 has had a great impact on the ceramic industry. On the one hand, it has intensified competition in the industry, and some companies may return to zero during the rapid reshuffle. However, on the other hand, it has also accelerated the upgrading and iteration of the industry, a change While it brings challenges, it will also bring irreversible dividends. The transformation from traditional retail to new retail has become the best choice under the epidemic.
The rise of new retail, Oceano takes advantage of the victory
As early as 2013, Oceano Ceramics joined hands with technology giants such as IBM, Huawei, and Alibaba Cloud to establish the Big Cloud Business Project, investing heavily in independently developing Oceano Online, IPAD reception systems, and 720° brick replacement. A series of operational service systems such as DIY, 3D cloud design, VR whole-house roaming system, etc., cover house type cases, material selection assistance, effect preview, scheme design, construction drawings, logistics tracking, authenticity verification and other processes, leading to the Internet+ in the industry A wave of operational change.
(Oshennuo New Retail-Dayunshang)
Looking back on 2017, Oceano took the lead in creating changes
In 2017, Oceano released the O2O new retail 31319 service efficiency standard based on the technology of big cloud merchants, aiming to bring consumers a new consumption of "what you want is what you see, what you see is what you get" scene experience.
Dealers can provide customers with high value-added services and considerate and convenient experience with low investment and low cost, forming a differentiated service advantage in the competition.
Comprehensively embrace the Internet era and implement the new retail model in the construction and ceramics industry
Oceano’s O2O new retail model mainly embodies the online sales model and terminal service model. In terms of online sales models, in addition to the conventional B2C model, Oceano pays more attention to the innovation of the O2O model and integrates the concept of ceramic tile customization into it.
Integrated resource application in regional stores, as well as high-efficiency and high-experience sales forms. In offline stores, Oceano uses the big cloud business system to bring consumers a convenient and efficient reception service experience. Each smart store is equipped with Jukebao, interactive large screens, and 3D cloud independently developed and launched by Oceano. Design three major tools. These tools embody the optimization and innovation of Oceano Cloud Business over the years, and have also become core competitiveness that cannot be copied by peers.
At the same time, Oceano smart stores have greatly simplified the format of ceramic tile stores. They can achieve ultra-low investment of a minimum of 50 square meters and a minimum of 100,000 yuan, and can be opened in residential areas, street markets and other places, breaking the traditional large-scale and Inherent drawback of impracticality.
Select a package online and seamlessly connect offline services, making buying ceramic tiles as convenient as buying furniture, allowing consumers to get an intimate and worry-free customized experience where what you see is what you get in the ceramic tile space.
Oceanno’s new retail smart store, meet the new comfortable brick-buying life
To date, nearly 4,000 Oceano stores across the country have completed the upgrade and transformation from traditional stores to smart stores. In 2020, Oceano will build more than 1,000 smart franchise partnership stores to accelerate its efforts to seize the new blue ocean in the ceramic tile market. Allowing consumers to fully experience the new ceramic tile consumption experience in Oceano smart stores from entering the store to leaving the store.
Over the years, Oceano has continuously increased its efforts to expand the domestic market and completed the role transformation of manufacturers from "management" to "service", providing necessary support and guarantee to improve the service level and profitability of franchisees.
As a more efficient sales model, new retail will play an important role in gaining growth momentum for traditional ceramic dealers in the future. Oceano plans to enter the market in advance, focusing on substantive empowerment of dealers. Under the increasingly fierce competition in the offline market, it invests resources from the headquarters to attract traffic to dealers, opens up a new sales battlefield, and welcomes the arrival of trends. One can’t help but wonder what new changes Oceanno will bring to the terminals of the ceramic industry in the future? Let's wait and see.
