On December 24, the first Golden Rock Award Ceremony and the 2021 "Top Ten Brands of Building and Sanitary Ceramics" launch ceremony were held at the China Ceramics Headquarters in Nanzhuang, Foshan. The theater was held with great ceremony. With the theme of "One Rock Nine Tripods, National Brand Glory", the event included speeches from the organizer and organizer, keynote speeches, roundtable forums, launching ceremony and award ceremony.
Secretary-General of Foshan Ceramics Industry Association, Professor of South China University of TechnologyYin Hong, Deputy Secretary-General of Foshan Ceramics Industry AssociationPan Yongwen, Chairman of China Ceramics Network, Visiting Professor of Jingdezhen Ceramics UniversityOuyang Tiansheng< /strong>, General Manager of China Ceramic City Group Convention and Exhibition Center Long Qingyu, organizer of Guangzhou Ceramic Industry Exhibition, Guangdong Deputy General Manager of Xinzhilian Exhibition Service Co., Ltd.Ouyang Wang Ji, Managing Director of Tongli Marble Ceramic Tile, Visiting Professor of Jingdezhen Ceramics University< span style="color:#2980b9">Zhang Nianchao, Marketing General Manager of Nengqiang Qianghui GroupXian JiantangWei Haifeng, head of Baidu Home FoshanPang Yujia, Chief Editor of NetEase Home News CenterZheng Zhe, Chairman and General Manager of Honghu Meimei Ultra-thin Slate New Material Technology Co., Ltd.Song Rongshe, Emeishan Jintao Deputy General Manager of the Group CompanyLi Xiaogang, General Manager of Xinju Home Brand Marketing CenterLiu Xingzhong, General Manager of the Slab Division of Hebei Lingbiao Technology Development Co., Ltd.Chen Zhuo, General General Manager of Slate Business Department Zhong Jing and representatives of many excellent slate and ceramic tile brands as well as media friends from the fields of home furnishing and ceramics, etc. More than 200 people witnessed this event.
▲The event
1
Keep in mind the mission and help the development of the ceramic industry
The Golden Rock Award is the first professional award focusing on rock slabs in the field of building materials and home furnishings. It relies on the core advantages of the main organizer, China Ceramics Network, such as high weight and large traffic, as well as the fact that China Ceramics Network has successfully selected the "Architectural Sanitary Ceramics" for the 10th time. With the strong influence of "Top Ten Brands List" and the goal of creating a palace-level professional slate award, it can be said that we have won at the starting line.
Ouyang Tiansheng delivered a speech on behalf of China Ceramics Network. In his speech, he said that the explosion of slate has brought opportunities for ceramic companies to cross-border large home furnishings and move from industry brands to consumer brands, and it has also ignited the hope that the ceramic industry will return to the "peak of tens of billions" of output. At the same time, new fields have brought new challenges. Slate soon encountered "price wars", "fake fatigue", "materialization", "de-branding" andrdquo;Waiting for the crisis. It is against this background that the Golden Rock Award, which aims to "find and commend benchmark brands of slate and empower the development of slate brands and ceramics industries," came into being.
▲Ouyang Tiansheng, Chairman of China Ceramics Network, delivered a speech
He said that as an 18-year-old online media, China Ceramics Networkhas always stayed true to its original aspiration and kept its mission in mind, adhering to the principle of "walking with the brand, serving the brand" "Service and help brand growth" is its mission, and it continues to play an active role in providing consumers with an important basis for measuring brand value, and contributes to the development of the ceramic industry and slate.
▲The 2021 "Top Ten Brands of Building and Sanitary Ceramics List" is officially launched< /span>
If the newly established Golden Rock Award will assume the responsibility of empowering slate brands, the "Top Ten Brands of Architectural Sanitary Ceramics" founded in 2011 has always been responsible for empowering ceramic tile and sanitary ware brands. At the launch of the 2021 "Top Ten Brands of Building and Sanitary Ceramics", as the six officiating guests Yin Hong, Ouyang Tiansheng, Pan Yongwen, Zhang Nianchao, Xian Jiantang, and Zhang Zhigao pressed the start fingerprint on the electronic screen, this known as The list of "Ceramic Industry Hundred Flowers Award" is set sail again.
2
Big names discuss the truth and take the pulse of future trends
Currently, whether in the ceramics industry or the entire home furnishing field, slate is truly a popular choice. Focusing on Yanban, which is unquestionably responsible for traffic flow, eight guests discussed on the same stage, gave keynote speeches, or participated in roundtable forums. They collided with many insights and provided insights for the future of Yanban.The coming developments have cleared up the fog.
Yin Hong gave a high-level summary of the development and evolution of rock slabs in a speech titled "Stone Slab Application Market and Development", and pointed out that only after the introduction of technical standards can rock slabs have clear boundaries with ceramic slabs and ceramic tiles. and difference, but there is still no complete and precise definition, it is just a business term. He believes that "a new species with explosive development will definitely trigger ecological changes and ecological opportunities." Rock slab is such an explosive new species with a wide range of applications and a full incremental market.It is triggering changes in the basic ecology of the ceramic industry, creating many pain points and difficulties while also creating new ecological opportunities.
▲Dr. Yin Hong’s speech
Wei Haifeng said in a speech entitled "Let there be no hard-to-paste slate slabs in the world". Facing the huge market demand for slate slabs, many powerful ceramic companies can enter the field of slate slabs and produce good slate slabs. ,But how to use the rock slabs after they are made is a more important issue. Through the research and development of various assembly processes, Master Tie constantly updates and iterates in the standard construction system, combining the professional space design of rock slabs, special auxiliary materials, special technology and professional construction to provide rock slabs. Process technology solutions for applied construction.
▲Wei Haifeng, founder of Post Master, delivers a speech
Pang Yujia used data to speak in a speech titled "The Rock Wind Sets Sail", pointing out that the online search demand for rock slabs and large slabs has risen against the wind under the new crown epidemic. The index in the third quarter of 2021 increased by 199.5% year-on-year (while light Looking at rock slabs, the index growth rate will be greater), which fully illustrates the vitality and market prospects of rock slabs. He believes, “When searching for rock slabs, users’ value links will reveal that they are still searching for price. In fact, how much is a good thing, which proves that he regards rock slabs as a core material and considers this issue in terms of cost. And Now they are more concerned aboutIt's the brand. How to link your brand to the slate as much as possible, so that users’ awareness and appeal, including web crawling of preferred styles, can be endowed through the brand Yes, this is the most important issue that ceramic companies that make rock slabs should be concerned about. ”
▲Pang Yujia, head of Baidu Home Foshan, gave a speech
Revolving around a series of topics about rock slabs carefully set up by China Ceramics Network, the host Zheng Zhe conducted in-depth exchanges and discussions with four guests including Song Rongshe, Li Xiaogang, Liu Xingzhong and Chen Zhuo.
For example, regarding the topic "Does not making rock slabs mean there is no future? Does only making ceramic tiles mean there is no future? Is it possible for rock slabs to completely replace ceramic tiles in the future?" Li Xiaogang believes that "due to some markets consumption power, ceramic tiles also have their own market, It can only be said that rock slabs replacing ceramic tiles is a trend, but it may not be completely replaced in a short time Liu Xingzhong believes that "It is impossible for rock slabs to replace ceramic tiles within three to five years. Maybe we can see hope after three to five years, but it will only replace part of it and cannot Completely replace”.
Another example is the topic "For slate brands, does it have more room for development to be a material brand that is mainly responsible for producing slates, or does it have more room for development to be a user brand that makes slates into finished products?" Song Rongshe believes that “There is no one that is good or bad. Each company positions itself differently and adopts different strategies and sales methods. Since there are people doing it, they must all do it. It's right", Chen Zhuo thinks "Stone board is a semi-finished product. It should be whatever product it is made into. The brand of rock board should be a material brand, but it also needs to improve the brand. Only with a brand can there be good materials" .
3
Recognize benchmarks and empower slate brands
The purpose of the Golden Rock Award is to "find and commend benchmark brands of rock slabs and empower the development of rock slab brands and the ceramic industry." In the selection of the first Golden Rock Award, the organizing committee focused on five aspects: brand influence, industry field, coverage area, technological innovation, and design application Screen and evaluate dozens of rock slab brands across multiple dimensions. Through online voting and expert review, 12 slate brands finally stood out based on their strength and each won a heavyweight award.
Among them, Marco Polo slate, Xinmingzhu slate, Emeishan jintao slate, Meiwei ultra-thin slate, Shunhui slate, Jiangjun slate< /strong>Won the "2020 Influential Slate Brand" award; Nobel Slate, Xinju Home strong>Won the honor of “Designers’ favorite slate brand”; Mona Lisa slate, Dongwei slate< /strong>Won the "Technologically Innovative Slate Brand" award; Delifeng Home Won the honor of "Leading Brand of Big Home Slabs"; Lingbiao Technology won the honor of "2020 Outstanding emerging talentsSlate brand" award.
▲"2020 Influential Slate Brand" Award
▲“Designers Love Slate Brands” Award< /span>
▲"Technological Innovation Slate Brand" Award
▲"Leading Brand of Large Home Slate" Award< /span>
▲ "2020 Outstanding New Slate Brand" Award
The awarding session was divided into five rounds. 12 rock slab brands received grand commendations. The awarding guests were Yin Hong, Ouyang Tiansheng and Pan Yongwen.
The slate brands that won the Golden Rock Award will not only receive the blessing of honor, but also be empowered by the high weight and large traffic of China Ceramics Network, seizing the minds of dealers in the initial stage of slate development, and consuming slates in the market.In the primary stage of user education, we are the first to seize the minds of users and lay a solid foundation for brand investment and promotion.
▲The guests took a group photo
The complete success of this event marks the birth of a prestigious professional slate award, and also means that the "Top Ten Brands of Architectural Sanitary Ceramics" stands at a new starting point!
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