On March 29, the "Reshaping the Abdominal Muscles of Nature - Owen Lai Touch 5 Series New Product Shenzhen Conference" jointly sponsored by Guangdong Owen Lai Ceramics Co., Ltd. and Owen Lai Shenzhen Marketing Center was held at the Owen Lai Bagualing flagship The store is grandly held!
This conference will be broadcast simultaneously on the online design platform,
Attracting 1,000 Shenzhen designers to watch at the same time.
As design becomes closer to life, how should material research and development proceed?
What’s so special about “Touch Series 5”? Can it be called the self-cultivation of a professional “actor”?
What event is about to start at Owen Lai that will excite the collective enthusiasm of designers?
Focusing on the topic of "Material × Design", we launched an in-depth dialogue in different fields but were related to each other. Through the interaction of language and thought, we presented a lot of interesting information.
The multi-faceted expression of professional materials is destined to become an inner drama carefully directed by designers.
When the socio-economic level reaches a certain level, high-quality life becomes more and more fine-grained. The fineness of products is no longer a simple simulation, but a professional expression of the spirit of the product.
Liang Xueqing proposed: "A good brand, good product, and good design must either be the first or the only one!"
Ceramic tile products are the materials that have the most frequent contact with designers. From technical admiration to emotional activation, ceramic tile research and development has been exploring, and Owen Lai's innovative iteration has been exploring - ceramic tile research and development has never been just a matter of technology, technology is to serve the user's emotions and Function; ceramic tile design is never simple, it is not only about aesthetics, but also an insight into future living scenes.
The designer is the director of life, and the ceramic tiles are the actors.
What is a professional "actor"?
Liang Xueqing said: "Owen Lai's 22 years of internationalization have cultivated the ability to think about the origin of product culture and creativity, the ability to grasp the subtle product experience, and the ability to determine the technical direction."
"In the future, products will become bigger and bigger, and the distance between people and products will become closer and closer! Ceramic tiles will be extended to a wider area, from walls and floors, furniture, and overall home furnishings, with more spatial possibilities, allowing People can reach it at their fingertips; the intimacy of the interaction interface between the product and people is a key factor influencing the experience of the application scenario. ”
Last year, Owen Lai International Product Research Institute teamed up with the China National Decoration Association and Dr. Tu Yangjun, the country’s chief touch expert, to establish the world’s first ceramic tile touch laboratory, integrating biological design into product design.
This year’s new iteration of the “Touch 5 Series” series is not only the first series in which Owen has introduced research results into design, but also a product that he has creatively personified. If “Owenley Gray” is a balanced beauty, “ "Gray Impression" is an Aquarius with innovative personality, "Quantum Gray" is a Taurus who is stable at home, "Advanced Gray 4.0" is a Pisces with romantic fantasy, then "Touch 5 Series" must be a Sagittarius among the fire signs - for life Full of enthusiasm and sunshine, pursuing freedom and freedom, and having abundant power!
The "Tactile 5 Series" series starts from the three dimensions of texture, touch and light, forming a product character of "hard on the outside and soft on the inside" with powerful design, extremely gentle touch, and full of color, touching the senses, touching emotions, and touching the soul. .
As the first innovative brand in China that has always adhered to original design and deeply explored the tactile dimension of products, Owen Lai often brings surprises to the industry and design. This press conference not only announced the official launch of the Owen Lai "Touch 5 Series" series in Shenzhen, but also deeply demonstrated the latest achievements and product charm of Owen Lai plain ceramic tiles to designers, creating an opportunity for face-to-face contact at zero distance.
Design comes from life and inspiration comes from darkness.
If ceramic tiles are the material that materializes design ideas, then lighting design is the means to embody the soul of design. A city, a building, a landscape, a street, a commercial space, its characteristics are shaped by light, and are given unique themes, styles, depths, emotions, colors and atmospheres by lighting designs with a sense of life.
At the press conference, Owen Wright invited Wei Qixi, a lighting designer from Shanghai Marugen Lighting Design Co., Ltd., to share his experience on lighting design through a combination of cases and theory.
"Design comes from life, inspiration comes from darkness."
Wei Qixi has 12 years of rich experience in lighting design and visual design. He has participated in the lighting design of a number of large-scale European projects. He pointed out: "Commercial spaces pay attention to visual effects, while home spaces highlight personality and comfort." He used different methods The project uses an example to explain how to create an ideal space lighting design from the five basic components of color temperature, display index, beam angle, unified glare value, and illumination.
Finally, Wei Qixi concluded by borrowing a passage shared by Liang Xueqing: "Being able to draw may not necessarily understand art; being able to cut videos may not necessarily understand what a movie is; being able to CAD may not necessarily understand design." He also said that the purpose of this conference was It is a great opportunity to learn from each other.
The elements involved in space design are in all aspects. Only through repeated insights and repeated learning can "a good show" be derived.
Open up the two-way demand channel for materials and design
Owen Lai has always been committed to building an intimate relationship between brands and designers, and with the purpose of empowering designers, we create a learning platform that can promote the growth of designers, inspire design with materials, and open up a two-way demand channel for materials and design. Based on this, Owen Lai invited domestic and foreign first-line celebrities including Ma Yansong, Kurokawa Masayuki, Zhang Qingping, Tang Zhonghan and other domestic and foreign celebrities to share public welfare themes, and also launched "Breaking Design" themed design study tours and other activities.
Taking advantage of this new product launch conference, Owen Lai reviewed the series of activities with the themes of "Modern Power" and "Breaking Design" to his designer friends, and announced the latest news about the 2021 designer activities - "2021 Modern Power - World The large-scale event "Design Summit" is planned to be held in mid-August; the "Breaking Design · Owen Lai Arnaya Study Tour" and the "Breaking Design · Owen Lai Gansu Qinghai Study Tour" will depart in June and July respectively. Set off.
last year, known as "a model of a better life for the new middle class", Aranya's study tour trip has been highly praised. We look forward to the new route in Gansu and Qinghai creating new sparks!
Shenzhen Owen Lai franchisee Ma Jinchao gave a welcome speech
Ma Jinchao, general manager of Shenzhen Ouwen Lai, extended a warm invitation to designer friends in his speech: 2021 Modern Power World Summit × Aranya Study Tour × Gansu Qinghai Study Tour, let’s set off together!
"Reshaping the Abdominal Muscles of Nature - Shenzhen Launch Conference of Owen Lai Touch 5 Series New Products" came to a successful conclusion. The spark of passionate collision between Owen Lai plain ceramic tiles and designers will not extinguish.
Just as Shenzhen is designated as the first stop for the Owen Lai Touch 5 series new product tour conference, on the one hand, Shenzhen is the capital of design, on the other hand, the 22 years since Mr. Ma upgraded from a "little horse" to an "old horse" are Shenzhen Over the past 22 years, Owen Lai has joined hands with the Owen Lai brand to "upgrade and fight monsters" together, witnessing each other's development and taking off, and the comrades-in-arms friendship will not fade away.
Which city will the next important shot be sent to? We stay tuned!
