On the morning of April 12, Juncheng Ceramics held a "running event" at the headquarters marketing center in Foshan, Guangdong. The launching ceremony of the 3rd Running Festival and National Linked Promotional Activities in the Building Ceramics Industry of "Ba Juncheng". Leaders and guests attending this event include Juncheng Ceramics Chief Optimization Officer and Marketing General Manager Cai Zhenguang, Juncheng Ceramics Deputy General Manager Xie Wenpu, Shuncheng Ceramics Group Design Department Manager Li Anwen and other nearly 100 people. More than ten well-known and authoritative media at all levels, including Taocheng Daily, China Ceramics Network, Ceramics Information, Ceramics Information, Taowei.com, Meijia.com, and China Home Furnishing Brand Network, witnessed the event together.
▲The attending leaders and media guests took photos and checked in in front of the exhibition hall
This is the third Running Festival organized by Juncheng Ceramics. In 2019, on the occasion of the 100th anniversary of the "May 4th" movement, Juncheng Ceramics held the first session of the building ceramics industry Running Festival created a unique combination of ceramic tiles and sports, became a model of cross-border marketing in the building ceramics industry, and received unanimous praise from the industry. In 2020, in the second "Run, Juncheng" national linkage promotion event, Juncheng Ceramics integrated "Online live broadcast" and "terminal promotion", the first "Tao"The marketing models of "Porcelain + Sports", "Industry + Media" and "Brand + Terminal" continue to work hard.
At the launch ceremony, Mr. Cai, chief optimization officer and general manager of marketing of Juncheng Ceramics said in his speech: In recent years, Juncheng Ceramics has been taking brand rejuvenation as its main strategy, deeply exploring the field of young consumers, and seizing multi-dimensional In the market of young people, Juncheng Running Festival is a youthful and personalized brand original IP created by Juncheng Ceramics. It is a phased achievement of Juncheng brand rejuvenation strategy.
▲Juncheng Ceramics Chief Optimization Officer and Marketing General Manager Cai Zhenguang delivered a speech at the launching ceremony
At 10:00 a.m., representatives from five media including Taocheng Daily, China Ceramics Network, Ceramic Information, China Home Brand Network, and Meijia.com met with Lele, the anchor with tens of millions of fans across the network, and Juncheng CeramicsChief Optimization Officer and General Manager of Marketing Cai Zhenguang, Juncheng CeramicsDeputy General Manager Xie Wenpu officially announced in the audience’s cheers that "The arena of life is more exciting with Juncheng", "Run Juncheng" Ceramics The industry's third running festival and national joint promotion activities were officially launched.
▲“Run for Juncheng" The third running festival and national joint promotion activities of the building ceramics industry were officially launched
This year’s Running Festival, Juncheng Ceramics joins hands with Lele, a female anchor with tens of millions of fans across the network, " The whole process of the launching ceremony was broadcast live in an immersive way. Singing by a well-known band, as well as six fun game sessions including on-site quick questions and answers, pot throwing, shooting, brick relay running and name tag tearing, allowed online and offline participants to experience the charm of sports and running, and gained Douyin rewards The live broadcast received over a million likes.
▲Glimpse of highlights of the event
At 11:00 am, Juncheng Ceramics marketing manager Huang Xunlong led the anchor Lele and his millions of fans in the live broadcast room We visited the Juncheng Ceramics headquarters exhibition hall and explained in detail Juncheng Ceramics's R&D strength, product quality, production technology and product application, etc. Manager Huang patiently answered the questions raised by fans in the live broadcast room one by one, involving professional Regarding sexual content, Manager Huang also used vivid metaphors to answer everyone’s questions, which was highly recognized by fans in the live broadcast room and received unanimous praise. The number of likes and comments soared.
▲Manager Huang of Juncheng Marketing Department patiently explained to Lele and the fans in the live broadcast room
As for the preferential policies that consumers across the country are generally concerned about, Juncheng Brand has given a huge discount of the year. There are six major preferential policies, including authentic Foshan ceramic tiles for one yuan a piece, gifts upon sign-in at the store, gifts when placing an order, and cash discounts when the purchase is made. Even experienced anchor Lele repeatedly lamented that the discounts in the event were unprecedented, and some fans left messages to inquire. Where can I buy such good Juncheng products? The answer is Beijing, Jiangxi Shangyou, Jiangxi Yichun, Guizhou Zunyi, Qinghai Xining, Shanxi Huguan, Inner Mongolia Baotou, Liaoning Yingkou, Henan Luohe, Hunan Qiyang, Shandong Qingdao, Shandong Linyi , Shandong Taierzhuang, Guangdong Foshan, Guangdong Jiangbei, Guangdong Nanxiong, Zhejiang Ningbo, Zhejiang Shaoxing, Zhejiang Luliang, Jiangsu Suzhou, Guangxi Bobai, Hebei Yongnian and other stores.
▲The highly anticipated event policy announcement
At 11:30 am, after three rounds of exquisite gifts were given to fans in the live broadcast room, some leaders, media, store representatives, consumers, and anchor Lele who participated in this event took a group photo in front of the stage to commemorate this event. A successful conclusion.
Behind the complete success of the third "Run Juncheng" Ceramics Industry Running Festival is the vigorous vitality of the young Juncheng team. Juncheng Ceramics's innovative spirit of daring to be the first is Juncheng Ceramics The corporate values of "upward" and "forging ahead". The running festival of the building and ceramics industry, which has been successfully held for three consecutive years, has long become a benchmark festival in the industry. The meaning of the running festival has long been more than just marketing, and more of a communication of values. Juncheng Ceramics Marketing General Manager and Chief Optimization Officer said: “Life is a marathon, which means we have to keep running. Only by taking running steps can we escape from the haze and live a wonderful life. ”
This is true in life, and so is business. Juncheng Ceramics Since its establishment in 2006, it has been on the road to making it accessible to every family. Excellent quality ceramic tiles. Since its establishment 15 years ago, Juncheng Ceramics has continued to increase investment in research and development, production, marketing, services, etc., and has achieved great success With countless honors, countless patented technologies and fruitful achievements, Juncheng Ceramics has been on the road of running and surpassing. Didn't stop. We believe that as long as we keep running, Juncheng Ceramics will be able to achieve the greatness of "climbing to the pinnacle of the world's architectural ceramics" Goal, Juncheng Ceramics, has a promising future!
