Today is May 10th, with the theme of "Chinese brands, shared by the world; converging on dual cycles to lead new consumption" The themed 2021 "China Brand Day" event officially kicked off in Shanghai.
Since its establishment was approved by the State Council on April 24, 2017, and the first session was launched on May 10 of that year, "China Brand Day" has entered its fifth year.
The "Opinions" issued by the General Office of the State Council in 2016 clearly stated that with the development of my country's economy, residents' income has increased rapidly, the middle-income group has continued to expand, and the consumption structure has continued to upgrade. Consumers have made more demands on the consumption of products and services. High requirements, paying more attention to quality, paying attention to brand consumption, showing the characteristics of personalized, diversified, high-end and experiential consumption.
It is based on this background that my country has established the "Chinese Brand Day", aims to give play to the leading role of brands and promote the upgrading of the supply structure and demand structure.
Playing the leading role of brands to promote the upgrading of supply structure and demand structure is conducive to stimulating the innovation and creativity of enterprises and promoting production factors Reasonable allocation, improve total factor productivity, improve product quality, realize value chain upgrades, increase effective supply, and improve the quality and efficiency of the supply system;conducive to leading consumption and creating new demand, establish consumer confidence in independent brands, tap consumption potential, better leverage the role of demand in driving economic growth, and meet people's higher-level material and cultural needs; It is conducive to promoting corporate honesty and trustworthiness, strengthening corporate social responsibilities such as environmental protection, resource conservation, and charity, and achieving more harmonious, fairer, and more sustainable development..
In the modern economic system, as a symbol and explicit signal of market competition, brand is the concentrated expression of implicit signals such as quality, innovation, and reputation, and has become the commanding heights of modern industrial competition. In 2020, the sudden outbreak of the COVID-19 epidemic caused a huge impact on the economic and social development of our country and the world, and enterprises were the first to bear the brunt. During this process, everyone discovered a phenomenon: The greater the brand value, the less affected the company will be by the epidemic. The more severe the environment, the more important the role of the brand.
It is precisely because of this that the "Top Ten Brands of Building and Sanitary Ceramics" selection event has been successfully held for 10 consecutive years. On the one hand, China Ceramics Network is more confident, and on the other hand, it pays more attention to it.
In order to make the selection of the "Top Ten Architectural and Sanitary Ceramics Brands in 2021" more scientific, rigorous and convincing, China Ceramics Network has set up a Preliminary Evaluation< /span> (qualification selection, in the form of online voting, completely dependent on the results of online voting) and Final Evaluation (the list is determined The selection is divided into two steps: online voting and expert review. The final selection result is determined by both online voting and expert review (online voting accounts for 50% and expert review accounts for 50%). A comprehensive evaluation of the selected ceramic brands will be conducted from multiple dimensions such as strength, originality, design, content, and operation.
April 15-April 30, 2021, "Top Ten Brands of Building Sanitary Ceramics in 2021" Preliminary Evaluation Session It has ended successfully; and on this special day of great significance - the opening day of the 2021 "China Brand Day", the "Top Ten Brands of Architectural Sanitary Ceramics in 2021" The final evaluation session also kicked off at the same time, and those who have qualified as finalistsMany ceramic brands will compete more fiercely in the new round of voting.
How to vote for your favorite ceramic brand? Follow the instructions below.
Voting entrance
Entrance 1:Log in to the mobile version of the official website of China Ceramics Network
(https://m.ceramicschina.com/taocishidapinpai/vote2021.html), click on the picture "2021" on the homepage Annual Voting for the Top Ten Brands of Building and Sanitary Ceramics”;
Entrance 2: Follow the WeChat official account of China Ceramics Network and click "Top Ten Vote" on the menu below.
What you need to know about voting
There are two entrances to voting, but both are operated through personal WeChat. To ensure fairness and impartiality, each WeChat account is limited to a maximum of 5 votes per brand per day.
Come and call your favorite ceramic brand, and work with China Ceramics Network to help ceramic brandsFrom "industry recognition brand" to "consumer recognition" Brand" transformation advanced!
