Exclusive interview video with ICC Tile Chongqing distributor Mei Huan< /span>
Chongqing, known as the "Mountain City", "Fog City", "River City" and "Bridge City", is a very inclusive city. Here, the Yangtze River and the Jialing River meet and rush eastwards with great momentum; here, the ancient and the modern merge and reach all directions, forming a culture that is both individualized and diverse.
Because Chongqing is very inclusive, has a large population and a vast market, a large number of excellent ceramic tile brands and powerful dealers are attracted to settle here, becoming one of the important forces in local public construction and home decoration. The protagonist of this exclusive interview, Mei Huan, is a member of the group that “contributes to urban construction”.
Mei Huan has been engaged in the ceramic tile industry for 21 years. During his long career, he often jokingly called himself a "brick seller." While bearing the "common name", doing "elegant things", this was the first impression Mei Huan left on the reporter when she was interviewed by China Ceramics Network.
Why do you say that? This starts with the brand Mei Huan represents - ICC ceramic tiles.
One
Love is hidden in every word and deed
Walking into the Red Star Macalline Supreme mall in Yubei District, Chongqing, the ICC Tile store is located in a prominent position in the atrium on the second floor. The semi-open display makes people want to find out. From the perspective of the semi-open layout and floor area, this exhibition hall looks particularly grand; from the perspective of the design and matching of details, this exhibition hall is full of exquisiteness. Walking into the store, you will find that it highly restores the scenes of various home spaces, which is full of life style and fashionable accent.
The presentation of a store not only represents the dealer's taste, but also reflects the dealer's emotion and effort into the brand. As expected, Mei Huan's face was filled with pride when she introduced ICC tiles. He said: "ICC Ceramics is a very different brand. A layman may only see that its products are good-looking, but people like designers who are very familiar with space will immediately be able to see the difference as soon as they enter the ICC Ceramics showroom. There is something about this brand."
As a senior dealer who has been in the industry for many years, Mei Huan has always had a strong love for ceramic tiles, and has a special liking for ICC ceramic tile products. He said, "ICC Ceramics is a brand with international pedigree. Its product recognition and color and pattern research and development are more advanced than other domestic ceramic tile brands, and its grasp of ceramic tile fashion trends is also more professional." Not only that, ICC CeramicsCeramic tile products are very complete in terms of specifications, craftsmanship and colors, and can completely match different people's personalities and preferences. It can be said that they are suitable for every family.
“I think the future market needs brands like ICC Ceramics to develop products that others cannot imagine and stimulate the vitality of the industry.”
——Mei Huan
二
Professionalism is the pursuit of excellence in details
Mei Huan believes that the reason why ICC Ceramics' products are so outstanding is that they have a "sense of design" that ordinary ceramic tiles lack. This has a great relationship with ICC Ceramics' insistence on originality and focus on innovation. First of all, when it comes to the selection of source files, ICC Ceramics has maintained a close cooperative relationship with foreign design companies. It has a unique vision for design and color research and development. The source files selected are larger and more complex, sometimes even as many as dozens of aspects. . Secondly, in terms of production process, technology and use of glazes, ICC ceramic tiles usually use some composite superposition processes to make the product richer in effect and more outstanding in texture. In addition, ICC ceramic tiles use the world's top research and development technology, equipment and glazes in the production process. The texture is clearer than ordinary ceramic tiles and the practical performance is better.
The professionalism of ICC Ceramics is not only reflected in product production, but its terminal store landing capabilities are also second to none in the industry. It is understood that the construction of terminal stores of ICC Ceramics is led by the design team and construction team of the headquarters, which is undoubtedly more worry-free and labor-saving for dealers. Mei Huan introduced: "ICC Ceramics' terminal stores have been carefully designed and placed from display racks, home furnishings to soft furnishings, and even as small as a magazine or a pot of green plants. Even an inconspicuous lamp Small copper lamps will also use top brands in lighting fixtures. Knowing the effect of the light source can add points to the product. ”
The decoration of the ICC Tile Chongqing Red Star Macalline Supreme Store opened this year adheres to the artistic concept of "infinite matching" of ICC Tile. On this basis, it also adds many bright colors, so that people who linger in it can enjoy it. Explore the matching philosophy of home space. Such a store presentation effect has naturally attracted the attention of consumers and designers.The likes and praises of Chongqing ICC Ceramics have also played a certain role in boosting the sales of Chongqing ICC ceramic tiles.
“Some colleagues may think that as a dealer of ICC tiles, manufacturers will have stricter requirements on details. I think such high standards are not strict, but striving for excellence.”
——Mei Huan
三
Reputation is indispensable for meticulous and considerate service
As an international high-end brand invested and established by Interceramic, the largest ceramic production operator in North America, ICC Ceramics has always adhered to the brand mission of "bringing the best ceramic tiles to China" and delivered it to consumers with its unique ingenuity and wonderful design. Conveying the brand concept and colorful lifestyle of "tiles are not just tiles, but also an endorsement of space art and fashion". In terms of brand output and product output, ICC Tile Headquarters has achieved the ultimate.
For dealers, what they need to do is to better deliver products to consumers. Mei Huan introduced that in order to present the most cutting-edge products to consumers, the samples in the Chongqing ICC ceramic tile showroom are replaced more frequently than other brands, striving to surprise everyone who enters the store and leave a deep impression in their hearts. And this is just the first step taken by Chongqing ICC Tiles.
Mei Huan believes that dealers also shoulder the responsibility of maintaining a good reputation of the brand in the terminal market, and all of this is inseparable from service. In order to provide consumers with a more meticulous and considerate service experience, Chongqing ICC Ceramics provides free services such as room design, door-to-door delivery, and guidance on paving. It even provides customers with home consulting services such as seam color matching and furniture matching. To this end, Chongqing ICC Ceramics has also established an independent customer service department and invested in building its own processing plant.
“The headquarters is responsible for producing good products, and we are responsible for delivering the products to consumers’ homes better. Next, Chongqing ICC Ceramics may also form its own construction team to achieve product delivery.”
——Mei Huan
四
To move forward, manufacturers need to work together to advanceExhibition
It is reported that Mei Huan’s decision to represent ICC Ceramics was not a whim, but a decision made after careful consideration, which was also confirmed by himself in the interview.
Mei Huan introduced that before officially becoming an ICC ceramic tile distributor in 2018, there was a two-year "love period" between the manufacturers, during which they had an in-depth understanding of each other. In her contact with Hanbert, the general manager of ICC Ceramics, Mei Huan found that Hanberto is like a scholar with a forward-looking international vision. He is very approachable and charming, has his own brand promotion effect, is pragmatic and pays special attention to details. The same goes for the team you lead. This further strengthened his confidence in running this brand. It is precisely because of the sincerity of both parties that the final "two-way rush" was achieved.
Under the guidance and support of the headquarters, Chongqing ICC Tile has currently opened 2 specialty stores and 3 comprehensive stores, and its progress is continuing.
Mei Huan revealed that after joining ICC Tiles, their performance has been increasing year by year, and Chongqing consumers' awareness of ICC Tiles has also continued to increase. In this healthy development, Chongqing ICC Ceramics has further accumulated a certain number of loyal customers, and these customers will also recommend ICC Ceramics to the people around them. The headquarters provides dealers with advanced marketing tools and can share excellent design cases at any time, which facilitates brand communication.
In addition to being loved by consumers, Chongqing ICC ceramic tiles have also won the favor of many designers. Mei Huan said that Chongqing is not only a city with cultural heritage, but also a level of appreciation. Special commercial spaces such as hotels, B&Bs, restaurants, and cafes all need personalized, stylish and highly recognizable decoration materials. Ceramic tiles are not only a background board in a space, they can also play a finishing touch, which is also very helpful for designers to complete their own works. In order to enhance interaction with the designer group, Chongqing ICC Ceramics regularly holds designer salon activities, and the headquarters also provides a lot of help in this regard.
“Yubei District is home to most of Chongqing’s high-end residences, and ICC Tile is positioned as a mid-to-high-end brand. In the future, I will increase the proportion of imported products in ICC Tile’s Chongqing Red Star Macalline Supreme Store to 30%. ."
——Mei Huan
Some people say that the best state between lovers is to influence each other and make progress together.Step forward, wasn’t this the case before for manufacturers? A dealer like Mei Huan who loves the industry and products meets a brand like ICC Ceramics that is professional, dedicated and striving for excellence. The relationship between the two parties is just like that of lovers. Working together is just the result of "what must be done must come to pass" .
