On August 30, Ferona Cement Tiles successfully held a signing ceremony with China Ceramic City. Han Bing, deputy general manager of China Ceramicschina City, Chen Gaozhao, founder of Felona Cement Tiles, and founder of Ruikun International Zhengfang Liangxing Xu Qingliang, Secretary General of China Imported Ceramics TOP Alliance Roger and other leading guests attended the meeting.
Han Bing (left), deputy general manager of China Ceramics City,< a href='https://www.ceramicschina.com/pinpai/view_11023.html'>Felona Cement TilesFounder Chen Gaozhao (right)
Ferona Cement Tile announced the latest news at the signing ceremony: it has once again settled in the top-floor import pavilion of China Ceramic City. A new "plus+" experience store will be launched soon, and it will strongly represent two top international designer brands, Italy's "41zero42" and Spain's "wow".
Settled in China Ceramic City again
Felona cement tiles founder Chen Gaozhao said, Ferona cement tiles once again settled in China Ceramic City, planning to launch Felona Cement Tiles "plus+" experience store, and asked Mr. Xu Qingliang to personally operate it. Not only to increase an output window that faces consumers directly, but also to create a designer brand that understands consumers better and is easier for consumers to accept.
Felona Cement TileFounder Chen Gaozhao
At the signing ceremony, Xu Qingliang praised Ferona Cement Tiles for building a "plus+" experience store.
Over the years, Mr. Xu Qingliang has maintained close cooperation with Ferona Cement Tiles. He said: "The company has less exposure to the ceramic industry and was worried that there would be difficulties in design and creativity after cooperation. But Ferona Cement Ceramic tiles broke my worries. An excellent company has very high requirements for products, design and creativity. com/pinpai/view_11023.html'>Filona cement tilesfit very well ”
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Xu Qingliang, founder of Ruikun International Zhengfangliangxing
Collaborating with Fiona in depth again, this time with a new “plus+” The design of the experience store is more in line with market demand, starting from the market and the terminal, and integrating the relationship between design, business and market.
Han Bing said that China Ceramics City has held multiple signing ceremonies in a row, and the brands invited to settle in are all high-end imported brands with unique requirements in terms of art and design. The formation of a high-end brand matrix also facilitates the continuous spread of brand influence, design power and brand culture.
Han Bing, Deputy General Manager of China Ceramics City
Roger said that his early impression of Ferona cement tiles came from the outstanding performance at Design Week To begin with, the design of Ferona cement tiles is bold and unique.
Now Ferona cement tiles have more personalized products and elements, which can deepen everyone's memory. I believe that in the future, Ferona cement tiles will have more possibilities.
Roger, Secretary General of China Imported Ceramics TOP Alliance
Launching “plus+” experience store, integrating but not subverting
It is understood that this upgrade of the "plus+" experience store is an optimization and integration based on the standard store, rather than overthrowing the original design and recreating it. In order to better display The personalization and design of Filona cement tiles must be understood and accepted by all visitors to the store. In Ferona cement tiles The following adjustments have been made in the "plus+" experience store.
1. Add Ferona cement tiles exclusive elements
From the facade of the new store to the display stand in the main product area, Ferona cement tiles VI color is appropriately refined and used "Filona Yellow" is an exclusive design display stand with a shape and color that cannot be copied by other brands. In terms of lighting design, more attention is paid to the overall light and shadow effect and the softness and comfort of the space. The soft furnishings are matched with internationally renowned brands with extremely high applicability, and match the colder main color of the whole store. The core is highlighted and at the same time, it reflects the excellent effect of cement tile space application. .
2. Break through the traditional structure of specialty stores in the ceramics industry
Based on the idea of Ferona cement tiles, Xu Qingliang displayed in the design of the material selection area of the "plus" version of the experience store The style inspiration comes more from mobile phone stores and electric vehicle experience stores. Many novel creative corners are reserved to highlight technology, youth, and fashion, breaking through the traditional display method of directly laying ceramic tiles in ceramic tile stores.
In addition, the store exclusively uses Ferona cement tilesU series products to create a stylish and comfortable tea room reception area. Visitors can relax and sit down for in-depth communication, which improves customer retention and facilitates purchasing. At the same time, it is also intuitively displayed to visitors, Ferona cement tiles’s space usage effect. truly realize applicability andAesthetics coexist.
3. Newly added international designer brands as agents
Ferona cement tiles The product itself is relatively plain, and its design and matching are often surprising. High-quality products require high-quality Therefore, Ferona cement tiles specially won the cooperation of the world's top designer brands "wow" and "41zero42" Agency. "wow" is a Spanish original design brand that focuses on product shape and touch, with concise and elegant patterns; "41zero42" is an Italian original design brand that focuses on pure product colors and smooth lines. The complementarity of original design brands can enhance the brand tone of Ferona cement tiles across the board.
Conclusion
Currently, Ferona cement tiles stores have spread all over the world and are on the road to becoming an international brand. At the same time, the domestic market still has huge demand for high-quality, high-looking ceramic tile material products.
As a designer brand, in order to meet the needs of consumers across the country and even in different regions around the world for "good design" and "good products", Ferona Cement Tiles divides specialty stores into three store types: plus+ store, standard store and basic store. Occupy first-tier cities and penetrate into fourth- and fifth-tier cities. In the future, not only will more designers choose Filona; more consumers will also choose Filona.Lorna!
On October 18, 2021, Ferona cement tiles's new "plus+" experience store was officially launched, so stay tuned!
Pioneer of cement tiles
