Initiated by Sister Ying Studio, with President Select Officer Lin Ying (Sister Ying) as the linker, and three industry Internet celebrities, Dr. Yin Hong, Luo Jie, and Zhang Yingmei (yoyo), a super live broadcast weekly event was created On the afternoon of April 11, the Super Live Week Season 2 online press conference was held through cloud live broadcast through Tencent Home Live Room. The cumulative number of viewers of the entire live broadcast reached 46.5W!
This press conference invitedfour industry Internet celebrities: Sister Ying, Dr. Yin Hong, Luo Jie, and Zhang Yingmei (yoyo). At the press conference, four celebrities unveiled the highlights of this season’s live broadcast week one by one, and jointly launched the launch ceremony of Super Live Week Season 2!
Embracing the B-side, dealers are an indispensable part
At the press conference, Dr. Yin Hong, secretary-general of the Foshan Ceramics Industry Association and professor of South China University of Technology, and Luo Luo, secretary-general of the Foshan Design Federation and founder of the Public Innovation Society, discussed the situation of the ceramic tile industry in the general environment.
▲Dr. Yin Hong, Secretary General of Foshan Ceramics Industry Association and Professor of South China University of Technology
Dr. Yin Hong, secretary-general of the Foshan Ceramics Industry Association and professor at South China University of Technology, said that 2022 is a difficult year and can be said to be the "darkest moment." Looking at the current situation in the ceramic tile industry, it is not ideal. It is affected by the real estate thunderstorm, the new crown epidemic, and the Russia-Ukraine war. However, we must have the attitude of "never give up, never surrender." Under the new situation, dealers must grasp the multi-faceted situation, find new channels, new marketing methods, and seek new breakthroughs.
▲Roger, Secretary-General of Foshan Design Federation and founder of Public Innovation Society
Roger, secretary-general of Foshan Design Federation and founder of Zhongchuangshe, believes that in the so-called sinking market, dealers are still the core of development. Nowadays, many people have a pessimistic attitude towards the industry, so why do we still talk about investment promotion at this time? This is because the industry is currently facing structural changes.
As real estate developers continue to experience thunderstorms, the underlying reason lies in the implementation of the strategy of finely decorated housing, which has caused excessive financialization of real estate developers from objective factors, causing many companies to invest their energy and production capacity in large-scale matters. But a lot of bloodThe Linlin incident proves that it is not feasible without dealers, and dealers cannot be replaced by e-commerce. After facing structural changes, the key is what criteria dealers should use to select brands and products.
Based on the views of the two big names, dealers are still an indispensable part of the enterprise. This is also the purpose of Super Live Weekly. By holding Super Live Weekly online live broadcast activities, it can not only increase brand exposure, spread brand power, reach more intended customers, but also allow dealers to stay at home. Understand the strength of the brand, choose the right brand, and achieve win-win cooperation.
Empower enterprises in all aspects, gather momentum and team up to share the blue ocean
How does Super Live Week Season 2 empower enterprises? The four celebrities unveiled the highlights of this season's live broadcast week one by one at the press conference.
This season’s super live broadcast week will launch a 1+N model, with Sister Ying taking the lead and integrating the IP power of industry celebrities/media people to work together and continue to deepen publicity channels in the first season’s publicity strategy.
Focus on publicity and strengthening effects through multiple channels through the industry’s own IP platform of big names/media people, and use circle of friends publicity, Yingjie video account, Douyin Ceramic Sea selected users, and hundreds of industry media resources to strengthen the effect through multiple channels and forms Promotional strategy.
▲Screenshots released by the media platform for the first season of Super Live Week
From April 12th to the beginning of May, we will use Tencent Home Furnishing Live Room to showcase our brand strength, investment policies, and brand new seasons to online audiences and dealers through online store visits and celebrity reviews. Products and other content can increase brand exposure and popularity, accurately reach target groups, and help brands achieve new results in investment promotion.
In addition, the four big names respectively expressed their opinions on the alliance brands of this season's live broadcast week: Jinsi Yuma Tiles, Obet Tiles, Langsi Bathroom, New Yansu Home Furnishing, Sendi Slate, SKI European imported bricks, Ballevita Bay Brands such as La Vita Ceramics, Romani, Pinli Ceramics, Shunhuite Slabs, ICC Ceramics, Tongli Marble Ceramics, Grace Ceramics, Xinqiangsheng Enterprises and other brands were reviewed and appreciated. The audience expressed their appreciation for this season’s live broadcast week and alliance brands. It’s a look forward to, and everyone likes it.
▲Super Live Week Season 2Brand/Special Live Broadcast Schedule
Finally, under the joint witness of the audience, leading guests such as Sister Ying, Dr. Yin Hong, Luo Jie, Zhang Yingmei (yoyo) were invited to jointly kick off the launch ceremony of the second season of Super Live Week!
