Golden Helm 618
A successful ending
June 1st - June 26th
After nearly a month of unremitting efforts online and offline
Jinduo 618 event promotion finally achieved impressive results!
Sales increased 119% year-on-year
Customer order value increased by 150% year-on-year
Brand promotion reaches 400 million people
IP out of the circle
▷Sports star IP is out of the circle
Jinduo officially announced that Shu Siyao, the brand ambassador, joins hands with the sports goddess to lead a quality and beautiful life. Four Olympic champions Shu Siyao, Song Nina, Luo Yutong, and Zhang Hongtao called Jinduo 618 "Choose love and live for beauty" and convey the brand concept of "quality and beautiful life" to the market and users with championship quality.
▷Variety show IP is out of the circle
Jinduo joins hands with IPTV to launch three major variety shows - "The Sound of Life", "Longing for Life" and "Praise for Songs". With the help of super traffic pool exposure, the brand information will be spread to the hearts of 1.4 billion people. Enhance brand awareness and fully tap potential users. The combination of Jinduo and variety shows perfectly demonstrates the main theme of the struggle of new youth in the new era and demonstrates the height of the brand.
Creative Publicity
▷How to grow grass and enjoy the benefits
Xiaohongshu has released a 618 money-saving guide, attracting those with good looks to buy bold and hot-selling wool, with stunning color combinations, eye-catching home decorations, and who doesn’t love money-saving tips.
▷ Combine with "Longing for Life" to create a "Longing for Home"
Combined with the program concept of "Longing for Life", "Longing for Home" will resonate with more users, and the "Longing for Life
▷Based on trendy hot spots, we launch the Golden Helm 618 guide
Close to the emotional appeal of consumers, Jinduo 618 strategy is launched to make buying bricks more worry-free, secure and considerate.
▷Promoted by topics and challenges, and launched exquisite peripheral products
Introducing creative interactive topic content based on current hot topics, and also launching exquisite peripheral shoulder bags and bucket hats, steadily leading the way of brand rejuvenation and attracting more young consumers.
Create a popular Douyin challenge "Choose Jinduo, quality and beauty at home", allowing many dealers and consumers to participate, Amway Jinduo, showing quality and beauty in life.
▷Launching fancy videos to enjoy a quality life
In conjunction with the 618 event, we launched a majestic brand film, theme song MV showing quality life, Shu Siyao Strong reputation and appeal.
(Shu Siyao X Quality Life Promotional Video)
The number of online interactions increased by 280% month-on-month
Video views increased by 2700% month-on-month
Three-dimensional communication
▷Dominating the screen offline
Jinduo Tile 618 advertising dominates the four major high-speed rail stations: Guangzhou South Railway Station, Foshan West Railway Station, Shenzhen North Railway Station, and Changsha South Railway Station. It covers the waiting hall and exits three-dimensionally, and each point is broadcast 240 times a day in high-frequency rotation. , using large traffic to boost brand promotion to new heights, allowing more consumers to experience Jinduo’s concept of quality and beauty.
▷Online multi-media recognition
Major official media rushed to report, praising Jinduo 618 for "Choose Love and Live for Beauty" and recognizing the quality of Jinduo. The official media published a total of 106 articles, with an exposure of 1 million+ million.
Brand exposure increased by 330% month-on-month
The number of brand exposure platforms increased by 300% month-on-month
Offline terminal
Jinduo terminal stores across the country actively participated in the 618 activities and arranged 618 atmosphere materials to provide the best quality services to arriving owners.
The headquarters also actively provides support to terminal stores, sharing experience and methods from multiple dimensions to help achieve the transformation and achievement of performance, and has received many praises from dealers.
Dealers from Renhuai, Huozhou Xihe, Beiliu, Binzhou, Tiandong, Shijiazhuang and other places have given great affirmation to this 618 event, especially the full support of the headquarters. Dealers from Liuzhou, Chaling, Yingshan, Tengzhou and other places were satisfied with the results of this event and hoped that similar events could be held in the future.
During the 618 event, the Jinduo store was packed with people. New and old customers came to the store for consultation and purchase and returned satisfied. They all left behind praises for the quality of Jinduo. Choosing Jinduo means choosing a quality life!
Set up a special check-in area in the store that integrates appearance, interaction and customer relations to attract consumers' attention and increase customer activity experience. Many customers came to take photos and check in, which was very interesting.
300+ stores nationwide participate
Store entry rate increased by 60% year-on-year
From June 1st to June 26th
Headquarters fully supports terminals and manufacturers to join hands
With the joint efforts of all parties
Jinduo 618 event concluded successfully!
In the future
Jinduo will continue to rely on its excellent product power and strong brand power
Bring consumers a better shopping experience
Win-win cooperation with manufacturers and continuous breakthroughs
Create more brilliance!
