Recently, the relocation ceremony of the headquarters of DIO Home and Oceano was held grandly. With the slow waving of the golden scissors, it means that Oceano has officially settled in the DIO Building, and it also means that Oceano will stand proudly in the industry with a new attitude. The tide.
The darkest moment, the Black Iron Age, the cold winter of the industry... There is no doubt that in 2022, the ceramic industry will be very cold indeed. Under heavy pressure, "anxiety", "confusion" and "suffering" have become high-frequency words among many people. At a time when the ceramics industry is entering a period of "big changes not seen in a century," Oceano's strong presence in the Diou Building is like a warm sun that breaks through the haze, providing support for Oceano's resilient development and for the industry in the cold winter. Inject a warm power!
Looking at the strong pines in the dim dusk, the chaotic clouds are flying across calmly. In the era of great changes when "uncertainty" has become the norm in the industry and incremental markets have transformed into existing markets, Oceano knows that the darker the moment, the more important it is to maintain sufficient strategic determination and survive the crisis. Achieve resilient growth.
△ Exterior view of Oceano headquarters building
Take root downwards and explore new paths for green and intelligent manufacturing
Currently, as the "double carbon" goal has become a clear KPI, whoever lays out the green development track first will win the commanding heights of the industry. At a time when many companies are struggling due to "double carbon", Oceano is taking the lead in the industry to find a new "green and low-carbon" path.
The 5G digital intelligent double-layer kiln slate line of Sanshui base was put into operation, and the "annual output of 50 million square meters of high-end wall and floor tile intelligent production line (energy saving, emission reduction, water saving) project" of Guangxi Tengxian base was successfully promoted, marking the Oceano has reached a new level in terms of intelligent manufacturing, green manufacturing, and high-quality development, further consolidating Oceano's core production capacity, and having positive value to Oceano's future development and high-end product layout.
Oceno Green Intelligent Slate Production Line
In order to implement the national carbon peak and carbon neutral action plan, promote new green and smart technologies, and help achieve the dual carbon goals, at the end of 2021, Oceano will join forces with a number of well-known institutions and companies to target the disruptive key of zero-carbon combustion in kilns technology to jointly create the first green energy industry innovation platform in China to carry out research and development of zero-carbon combustion technology for ammonia-hydrogen high-temperature kilns - the Joint Innovation R&D Center for Advanced Zero-carbon Combustion Technology, which is committed to achieving dual-carbon compliance for my country's ceramic industry and even the entire building materials industry. Explore a new path.
△Establish a joint innovation R&D center for advanced zero-carbon combustion technology
As a representative brand in the industry that drives enterprise development through innovation, Oceano insists on innovation and continuous investment in the continuous transformation and upgrading to green and smart manufacturing. Relying on the strong scientific research and innovation strength of the Diou Home Furnishing Central Research Institute, Oceano comes up with products every year. No less than 3% of operating income will be used for research and development expenses, and we will continue to develop innovative products that lead the industry trend, as well as innovative technologies that reduce costs and increase efficiency, providing a continuous source of power for Oceano's continued high-quality development.
Grow upward and open up new tracks for cross-border competition
With the transformation and upgrading of my country's consumption and the increasing individual needs of consumers, the home furnishing industry has entered a new stage of high-quality development, and high-end customization has gradually become a new outlet for industry development. Based on a deep insight into user needs and lifestyles, in early 2022, Oceano officially launched its new high-end slate brand-Aiko Slate Home, focusing on high-end slate and customized home furnishing industries, and is committed to providing consumers with green, healthy, and High-end slate customization with superior performance and innovatively designed overall home solutions.
△Aiko rock slab competes in Xiamen Stone Exhibition
The launch of Aiko slate home furnishing is based on Oceano's 24 years of expertise in ceramic tile innovation, subverting the traditional ceramic tile marketing model, covering various application fields from construction to home furnishings, and step by step transforming the field of architectural ceramics into home furnishings. The field of customization and prefabricated decoration continues to cross boundaries.
At the same time, as prefabricated construction and prefabricated decoration gradually become industry trends, Oceano's layout advantages in the field of prefabricated building materials have gradually emerged over the years. Relying on the strong R&D and innovation strength of DIO Home Furnishing Central Research Institute, Oceano has rich new product R&D and application technology accumulation in the field of prefabricated building application materials, and has become the formulation unit and main promoter of the group standard "Ceramic Tiles for Prefabricated Buildings" and lead the forward-looking development of prefabricated building materials with practical actions.
△"Ceramic Tiles for Prefabricated Buildings" Group Standard Seminar
Whether it is the high-end slate home furnishing track or the in-depth layout of the prefabricated building field, Oceano is following the trend based on 24 years of innovative development. While achieving resonance with the development of the beautiful era, it also promotes the enterprise high-quality development, thereby leading the development trend of the industry.
The branches are luxuriant and the channels are upgrading with fruitful results
In the era of great changes in the industry, competition in the home furnishing industry has escalated to competition at the overall operational level and at the ecological level. Based on considerations of industry changes and insight into customer needs, Oceano has launched three major strategies: "big tooling, big business, and big service". Taking "products + services" and "efficiency + cost" as strategic bases, it has We strategically integrate local resources to fully empower end markets and achieve outstanding results.
△Foshan Metro Line 3< /p>
In the engineering channel, Oceano relies on its strong supply chain advantages and professional and efficient service advantages to quickly respond to the needs of real estate developers, thus establishing a good relationship with high-quality real estate developers.Close business relationships; at the same time, based on the industry experience of the engineering self-operated service team, we will gradually promote the transformation of original dealers from single retail business to omni-channel business, promote the "big tooling platform" strategy, and ensure the company's ability to continue to grow.
△Oshenno Regional Alliance Warehouse
△2022 China Design New Youth Event Site
△2022 Super Operation Officer Special Training Camp
In the dealer channel, as the industry-wide channel sinking intensifies, Oceano makes full use of the powerful effect of leading brands to accelerate the channel sinking strategy: launch "regional alliance warehouses", focus on core markets, make full use of funds, Give full play to the scale effect, rely on the implementation of the "all products + all channels" marketing organization to form regional alliances for coordinated development, give full play to the advantages of regional alliances, and achieve "building big businessmen and supporting small businessmen" to create a new dealer regional operation and management model; with the help of "super "Special Training Camp" series of training activities and the "A+ Space Delivery" project have realized a closed-loop implementation from buying and selling products + selling accessories + construction standards + construction site delivery standards, and continuously empowered dealers in each region to compete in omni-channel operations; at the same time, " A series of large-scale brand activities such as "China Design New Youth Competition", "Weeding Event", "Big Brand Opening Day", etc. have become shining business cards exclusive to the Oceano industry. While helping dealers improve their performance, it also greatly enhances Oceano's local brand influence!
△Oceano 2022 new product application effect
In the small B-end channels represented by home decoration and decoration, Oceano cooperates with dozens of nationally well-known decoration companies such as Yizhifeng, Dongyi Risheng, Life Home, Together Decoration Network, Tubatu, etc., as well as Hundreds of regional decoration companies have established in-depth strategic cooperation relationships, relying on the strong advantages of one-stop procurement and one-stop decoration of large decoration companies, focusing on "high-quality products with high appearance, A+ space delivery, and complete weeding activities" In three dimensions, in addition to product attributes, through service upgrades, we can complete the transition from single ceramic tiles to "A+ space delivery", build a solid moat in the new consumer market, and form a horizontal expansion of the company's business channels in the regional market to home decoration cooperation partners, vertically penetrating the district and county-level markets.
After many winds and rains, the will becomes stronger, and the road to Guanshan is especially long for the first time. In this era full of variables and changes, Oceano always keeps in mind its industry mission as an explorer, practitioner, and innovator. In the future, Oceano will adhere to extreme focus, continuous innovation, advanced technology, and considerate services, use practical actions to create a development path that can fully unleash the vitality and potential of the enterprise, and help users achieve better and higher goals. Quality residential life promotes high-quality development of the industry and shows the world the majestic power of Chinese architectural ceramics brands!
