On December 9, the four-day 2021 Guangzhou Design Week kicked off at the three major exhibition halls of Guangzhou Poly World Trade Expo, International Procurement Center, and Nanfeng International Convention and Exhibition Center. Rudder Ceramics participated in the exhibition with the theme of "Interface·Interface" and made a stunning appearance in Hall 2, 2D06, Poly World Trade Expo Center.
At this Guangzhou Design Week, Jinduo Ceramics launched two major tools: "alternative space" and "alternative new products".
The "Alternative Space" is the exhibition hall where Jinduo Ceramics will participate in this exhibition. In the view of Jinduo ceramic tiles, the circle is endless and the ultimate, and the form cycle is infinite; while the square is the surface, escaping the rules and not being constrained. At this Guangzhou Design Week, its pavilion is based on the exhibition theme "Interface and Surface", interpreting the art of interface and surface in the form of circular division and virtual and real reconstruction, creating three major themed spaces that combine aesthetics and trends. ——The entrance sample area can withstand all kinds of exquisite details. The golf experience area and the original space are "hidden in the city", attracting many visitors to stop and take photos.
"Alternative new products" refers to the "True Color" series of ceramic tile products promoted by Jinduo Ceramics at this exhibition. It is worth noting that at this Guangzhou Design Week, Jinduo Ceramics did not rush to promote slate products like many ceramic brands.
As for why slate products are not displayed at the exhibition, Yan Lijian, general manager of Jinduo Ceramics brand, said in an interview with Zhongtaojun that products are the best way for ceramic brands to communicate with designers. Media and methods can only meet the needs of designers by relying on products. Although rock slabs are a trend in the construction and ceramics industry, their design and application are not yet mature enough. Therefore, Jinduo Ceramics participated in this Guangzhou Design Week to showcase the "true color" of ceramic tile products that can best meet the needs of designers.series. In addition, the "true color" series is the product that best reflects the brand tone of Jinduo ceramic tiles.
Regarding the significance of the "True Color" series to Jinduo ceramic tiles, Pan Yuxia, head of development of Jinduo Group's Product Management Center, said in an interview with Sohu Focus Home that product differentiation builds brand differentiation and improves product recognition. Brand recognition, the "True Color" series is a product of Jinduo Ceramics that has a very strong brand recognition and user recognition foundation.
According to Zhongtaojun, the "True Color" series includes four sub-series: "Rococo", "Baroque", "Light Metal" and "Glory", which can respectively apply a variety of design elements derived from nature and different composite superposition processes. Rich microscopic details are created, which are not molds but are better than molds, so that the brick surface shows different effects under different light angles. The visual impression and experience are more recognizable and can better catch the user's eyeballs. At the same time, it can also echo and cooperate with the original products of Jinduo Ceramics with the help of alternative space design.
When the sea is flowing, heroes show their true colors. At a time when the building ceramics industry is undergoing rapid changes, the "True Color" series of ceramic tile products was unveiled at Guangzhou Design Week, fully demonstrating the brand charm of Jinduo Ceramics, which has a history of nearly 30 years, with changes and changes, and what it does and what it does not do. .
